Effective Business Writing

One Day In Depth Seminar


This course is a training tool for Employees and Middle Managers to produce clear, good quality written documentation. During the one day programme participants are introduced to a number of ideas and practical skills to help them to plan their writing, use coherent structure and format, and to make their ideas attractive and interesting to their readers.

How It Will Help You

At the end of the course, participants know how to create business writing that is:

R: Readable
E: Engaging
P: Purpose (with)
O: Order
R: Right (be)
T: Trim (be)

Great Training

Course Content

Part 1 - Planning your Writing

This first section encourages the participants to understand how much time they give to planning, drafting and editing their documents.
They learn how to create a writing plan that ensures writing a document is faster and more efficient

How To Plan your document
Participants create a personalised Writing Plan for their own indvidual future use

Part 2 - Drafting and Editing your Documents

This section concentrates on writing skills to ensure that correct grammar is used, along with clear and concise language and logic. Participants are introduced to the most up to date Plain English Campaign rules on best practice in writing as they learn how to overcome the 3 common flaws in business writing:

Grammar Gaffs
Crazy Words
Daft Logic

Part 3 - Creating a Clear Structure and Format that is Attractive to your Reader

Participants learn to create a coherent ‘Structure & Format’ template for effective business writing that can be standardised across the organisation.

How to use the Tree Diagram technique to create clear structure

They learn templates that make their writing attractive and easy to read with a tone that is applicable to their audience

Finally, participants write an Executive Summary of a report to learn how to summarise documents in a clear and easy to understand manner
Register Your InterestEffective Business Writing

Course Presenter

Great Training

Valerie Pierce

Valerie Pierce, MA (Phil), MSc (Executive Coaching) is Creator of the training concept ‘Clear & Critical Thinking’.

Her international client list includes public and private sector clients in Ireland, UK and Europe over a 20 year period.

Valerie also lectures on MBA programs at Ashridge Business School, Brooks University Oxford, the Smurfit School of Business and Trinity College Dublin.
She is a Tutor on the worldwide Ashridge Leadership Programme and is the author of the ‘Creative Problem Solving’ Learning Guide (2011) for the Ashridge Business School (Top 1% of Global Business Schools – Ref: Financial Times).

Her books include:

‘Quick Thinking on Your Feet’
(Published in Ireland 2003: Japan 2004: USA 2005: China 2005)
'Focus: The Art of Clear Thinking'
published in Ireland (2014)and Middle East (2015)